Brand Identity for Jewelry Brand
Brand Indentity
- Project Overview
This project involved creating a jewelry brand dedicated to self-gifting, providing a luxurious, pampering experience. Customers custom-design their jewelry, making the process enjoyable and highlighting self-care and individuality.
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Designed with:
Shanni Suliman
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Skills:
Logo/Brand Design, Brand Concept and Strategy, Photography.
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Tools:
Photoshop, Illustrator, Figma.
The Process
Typeface: Szyk
Font Designer: Araham Kornfeld
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The original font
without any adjustments.
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The final Logotype was made by making slight adjustments and changes to the original font.
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For the logo, we felt a logotype would work best.
We created a logotype by choosing an elegant font and making slight adjustments to the font to fit perfectly with our vision for the brand.
We wanted the logo to convey a chic, modern, and luxurious look,
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Final logo:​
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We chose a photography style that focuses on extreme close-ups of skin and jewelry, giving the images an intimate, personal, and somewhat unrecognizable look. This style reinforces our brand's focus on customized jewelry and individuality, giving the photos an anonymous yet intimate and close-up feel.
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To enhance the experience, every client receives a Polaroid of themselves with their custom-designed jewelry. A wall in the store showcases these Polaroids, celebrating each unique piece and the clients who created them.
iPads are placed around the store featuring pictures of past customers and the unique jewelry pieces they designed. When you click on a picture, you'll see a brief story about the customer and their creation. This display emphasizes the individuality and unique style of each client, highlighting our commitment to celebrating the differences and personal stories behind every piece of jewelry.
Our Instagram showcases Polaroid photos of clients and their custom-designed jewelry, along with brief stories about them. This highlights the individuality and creativity of our customers, reinforcing our brand's focus on personal expression